Impulse purchases certainly exist, but they are not the norm. Most buyers (almost 90%, based on some requests) regularly conduct research as part of the purchasing process. And in today’s market, much of that research involves tapping into the insights…
Editor’s note (April 2026): This article is part of the Blog Herald’s editorial archives. Originally published in 2005, it has been revised and updated to ensure accuracy and relevance for today’s readers. There was a brief moment when the blogosphere…
Editor’s note (April 2026): This article is part of the Blog Herald’s editorial archives. Originally published in 2005, it has been revised and updated to ensure accuracy and relevance for today’s readers. Lisa Butterworth, a mother of three in Boise,…
Jimmy Donaldson — MrBeast — has earned an estimated $600-700 million in 2024 from YouTube channels, chocolate brand Feastables, Amazon’s Beast Games, brand sponsorships, and merchandise. Its parent company, Beast Industries, was valued at more than $5 billion during its…
Growing up, I watched kids from wealthy families take lessons in everything from violin to advanced calculus. They had private schools abroad, summer camps, and every educational advantage money could buy. But later, when I met the same people, something…
Remember that kid who would rather read under a tree than play kickball? The one who can tell you all about ancient Egypt or dinosaurs but can’t memorize multiplication tables? Yes, that was me. And for years I thought there…
I’ve been in too many meetings where everyone nodded at an idea that made no sense to me. And he sat at a dinner table where the whole group agreed on something that he felt was fundamentally wrong, but I…
Over the past two months, I’ve reached out to 50 bloggers—people I’ve connected with in the industry over the years, from travel and food to personal finance, parenting, and technology. The question was simple: are you still making money from…
I often see how some people apologize before asking a question. Or they stop watching because a voice deep down whispers to them that they are “too much.” I’ve been thinking about this lately, especially after reading some interesting research…
Do you remember Fred? Schephil? Ray William Johnson? Try this quick exercise: Close your eyes and try to name five YouTubers who had over a million subscribers in 2009. It’s the OGs who ruled the platform when Charlie Bit My…
