The psychology of unsubscribing: what it really means when someone leaves your list
Most email marketing metrics are abstract. Open rates, click-through rates, conversion rates…
Publishers are ditching Substack for Ghost — and the reasons reveal something troubling about what “owning an audience” actually means.
In September 2025, Alison Roman announced that she had moved 343,000 newsletter…
Writing a column about your own life sounds cheesy. This is actually one of the hardest things you can do online
I felt a particular modesty intended for personal essayists, which goes like…
How Denis Yurchak brought Yadaphone to $17,500 a month and 20,000 users in over a year after Skype shut down
On this week’s episode of the Niche Pursuits podcast, Denis Yurchak and…
I spent years thinking I was bad at conversation before I realized I was just bad at conversations that didn’t go anywhere
For most of my twenties, I had a quiet but persistent belief…
The quiet case of why BlogPress and iPhone blog apps can beat Blogger and Six Apart
Editor’s note: This article was updated in May 2026 to reflect the…
AI productivity: AI powers 1 in 4 business leaders full time every week
22% of SMB leaders say AI saves them an average of 6-10…
Yahoo’s blog search gambit and the quiet disintegration of Google’s discovery monopoly
Editor’s note: This article was updated in May 2026 to reflect the…
The stickiness of a blog has less to do with content than most publishers think
Editor’s note: This article was updated in May 2026 to reflect the…
Google didn’t kill blogs with its AI review – it revealed which publishers were writing for bots and which had real readers.
Editor’s note (May 2026): This article has been reviewed and updated to…
