Many still consider the triple consolidation standard to be the best way to understand a consumer’s creditworthiness, but why? The triple-combined credit report uses scores from the three top credit reporting agencies in the U.S. to determine an average score…
There is something distracting about reading a scientific description of your own experience and recognizing it accurately for the first time. You don’t recognize it the way you recognize a face—gradually, one feature at a time—all at once, with a…
There is a special kind of feeling that resists language. Not the dramatic kind—not sadness or heartbreak—but the quieter kind that comes slowly and settles without a name. The loneliness some parents experience after their children grow up is not…
Most people who are single will tell you that they are fine. This is not exactly a lie. Rather, “lonely” sounds like the wrong word for what they actually carry—too dramatic, too loaded, too pretentious about something that doesn’t cut…
You’re probably wondering how they do it. If you grew up watching people get married in the seventies or early eighties and still be together, then you’ve noticed something that doesn’t count: their communication, by today’s standards, often seems incomplete.…
Two people. The former has a full calendar – group meals, extensive networking, never a weekend without a plan, an outwardly social lifestyle that must feel good. The second, finally, counts about four people in case something goes wrong. The…
Ask someone who has been married for thirty or forty years if they are still in love and most will pause before answering. Not because the answer is no. But because that word has evolved into something a little different…
For three decades, the most reliable advice in consumer research has been to spend on experiences, not things. The logic is familiar: the memory of the trip lasts longer than the enjoyment of the gadget; The pleasure of having fades…
There is a type of person who we assume had a good childhood. They’re easy to talk to, quick with a smile, and read the room like many people read a menu—automatically, without appearing to try. They find the right…
Researchers at Princeton have pinpointed something writers sense but never have a term for: the moment a person stops thinking and starts doing is a discrete neural event. The brain operates at a certain limit, after which new incoming information…
