Most email marketing metrics are abstract. Open rates, click-through rates, conversion rates — these are aggregates, statistical averages that describe the readership without any individual faces. Unsubscribing is different. He registers as a private person who deliberately chooses to leave.…
In September 2025, Alison Roman announced that she had moved 343,000 newsletter subscribers from Substack to Ghost. The following month, Anne Helen Petersen—one of Substack’s most prominent writers and the recipient of one of her six-figure growth paths—took to Patreon.…
I felt a particular modesty intended for personal essayists, which goes like this: You should be beautiful, write about yourself all day. Or a slightly more generous version: I could never do that – I’m very private. As if the…
On this week’s episode of the Niche Pursuits podcast, Denis Yurchak and I discuss how he turned his Skype shutdown into Yadaphone, a fast-growing software business with over 20,000 users and $17,500 in monthly revenue in just over a year.…
For most of my twenties, I had a quiet but persistent belief about myself: I was bad at talking to people. Not clinically shy, not visibly awkward – just off in the conversational department. I’d avoid parties early, dread small…
Editor’s note: This article was updated in May 2026 to reflect the latest developments in blogging and digital publishing. In September 2008, a Chinese developer named Feng Huajun quietly submitted a $9 blogging software called BlogPress to the App Store.…
22% of SMB leaders say AI saves them an average of 6-10 hours per week 54% of SME managers have seen productivity increase after implementing artificial intelligence With an investment of $1,001-$2,500, most SMBSs recoup a full day’s worth of…
Editor’s note: This article was updated in May 2026 to reflect the latest developments in blogging and digital publishing. For more than a decade, the phrase “blog search” has been almost synonymous with one company: Google. The idea that a…
Editor’s note: This article was updated in May 2026 to reflect the latest developments in blogging and digital publishing. Most publishers, when faced with declining repeat visits or bounce rates, reach for the same lever: more content, better content, different…
Editor’s note (May 2026): This article has been reviewed and updated to ensure accuracy and relevance for today’s readers. The numbers are stark. Google search traffic to publishers to drop by a third globally in 2025 Data from Chartbeat Published…
