2026 is one of the most difficult years to start a new business.
One of the reasons for this is how easy it is to get started.
This is a good thing, but it also lowers the barrier to entry, meaning everyone is doing it.
For example, take the critical step of building a website.
I had to teach myself HTML when I started and then manual code my first sites.
It took months.
It’s gotten easier with WordPress, but running and growing a website is still a technical task.
Website building tools like Squarespace and Wix and many others have made it easy to change the layout, but you still have to sit there and design and write the copy.
Today, thanks to AI coding tools, you can ask an AI to both design a website and write its copy for you.
My first AI generated website
I have used it Repeat designing a website for a new project.
I wrote my pitch in plain English, explained what I was selling, what content blocks I wanted on the site, and then waited.
After a few minutes, my site was ready.
The design was great, but what surprised me more was how good the copy was.
My idea and the benefits of what I planned to sell were presented with clarity and language that would have taken many hours of writing and editing to refine.
I had a landing page for a new business that I could use right away.
About page, help center with frequently asked questions, terms of service and privacy policy, blog articles, customer dashboard and more. I continued to work on the website by adding new pages such as
The most amazing thing about this process is how little I have to tell the AI to build what I want.
I explain a concept or feature and then the AI knows how it should look and work.
I’ve tweaked the design, changed the elements, changed the copy, but I use the same guidelines as I would with a human web designer or copywriter, and the AI does the work.
The best part about this process is how easy and fast it is.
Again, that’s what makes 2026 one of the most exciting, but also potentially the most challenging years.
Anyone can build (almost) anything, but that doesn’t mean everyone will succeed.
Now more than ever, the people who can combine good ideas with effective distribution will win.
How to Succeed in an AI-Powered World
The first thing you should do is use AI tools.
Go ahead and install it Repeat account and set something up.
I am 100% confident that Replit will deliver a better website with better copy.
One of the common challenges I faced as a business coach was reviewing my clients’ websites.
In almost all cases, the design and copy were not great.
With such a bad and often confusing first impression from a website, it’s no wonder they never make a sale.
The first thing we talked about during the coach call was a full copy and rework of the layout, which unfortunately was rarely done because they had already invested so much time and energy.
It was so difficult to simply write better words and change the website design that they gave up.
The best thing about AI is that you ask it to do the revision for you. If you’re not sure what you want, show examples to follow with a screenshot or URL, or ask for a “different take” and he’ll give it to you.
If you’re not sure what copy to use, give her a general idea of what you want to focus on and let her write it for you.
Websites Are Easy Now, But Marketing Is Still Hard
With Replit and other similar tools, your website is no longer an obstacle.
But a good website is worthless if no one sees it.
Unfortunately, AI also increases online “noise”.
It’s easier to create articles, videos, graphics and of course websites.
Particularly challenging is the ability of artificial intelligence to create voices and digital people.
Again, this presents both an opportunity and a challenge.
You can use these tools to boost your marketing, but everyone else does.
I believe the only way to stand out in this world is to first make sure you are not left behind and use the tools yourself.
It’s really just an entry fee, though.
You have to be like this to really get customers it depends on the context forcing a certain segment of the population to listen to you (and buy from your business).
Unfortunately, most of us will focus on a very small number of contextual sources, which means that we have a chance to learn two things very clearly –
- Who do you serve?
- What problem are you helping to solve?
There is nothing new there, but it is more important today.
The hardest part is gaining clarity and confidence to be the most context-specific solution to the problem.
The good thing is that you don’t have to get it from day one.
You probably won’t be able to.
You don’t know enough about your customer base yet.
That’s why it’s so important to create a website and get people to visit it quickly.
The sooner you learn what doesn’t work, the closer you’ll be to what does.
Since you don’t have a website, you don’t have an offer, so you don’t have a review.
Don’t let your website be a hindrance in 2026.
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