Yaro is a serial entrepreneur, blogger, podcaster, angel investor and digital nomad.
Once on the podcast Tim Ferriss asked to describe how his day was.
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His answer was deceptively simple…
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.“I spend most of my time thinking.”.
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I’m paraphrasing here, but that was the general message.
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He wasn’t talking about tasks, goals, morning chores, or anything in particular.
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He went on to explain…
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.“I think a lot because I only make a few major decisions each year. I spend my time making sure I’m making the right decisions.”.
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Tim has a lot of money and is already successful, so you may not feel like walking around all day is a good option for you either.
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I often explain this on calls with coaching clients The 80/20 Rule and how it can guide your daily actions.
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Just as Tim focuses on a few key resolutions each year, I want to make sure that the few key actions I take each day lead to what I want.
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For many people, it’s what they do every day reactionary whatever comes to them.
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As an employee, that’s fine.
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As an entrepreneur, this can kill your business.
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I know my way of working very well. I can’t concentrate during 8 hours of work (I’m unemployed!).
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Gym, cooking, eating, walking, spending time with people, etc.
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This means that in terms of the hours I work purely, I don’t put in an 8 hour day.
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So it’s better to be sure what I’m working on.
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It was one of the most important things in my teaching career for many years create content.
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I focused on creating a blog post and/or email newsletter each day.
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Sometimes I wrote a podcast or content for a product.
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Today, I still focus on content, like this post I’m writing now, but also spend most of my work time creating advertising media.
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Simply put, most of my life as an entrepreneur has been spent on some version marketing.
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The reason I can spend almost all of my time on marketing is because the businesses I build have people and systems that do everything else.
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Customer service and support is provided by my team.
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Customer onboarding, service delivery, answering support requests and even admin tasks, accounting, answering emails, etc.
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It’s nice to be able to focus on the one or two most important things each day, or just a few key decisions each year, like Tim.
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This is only an option if you have people helping you or already do so financially.
Once you have the funds to start thinking about hiring an assistant, one of the highest impact steps an entrepreneur can take is executive assistant.
You’re giving them “busy” work, tasks that take you away from the “productive work” that will actually grow your business.
This could be answering emails, customer support, social media responses, task management, scheduling and admin.
Once you delegate these tasks, you have up to 50 hours per month to dedicate to growth.
50 hours 80/20 is a lot of time you can spend on core activities.
In my case, my current activity revolves around lead generation. For example:
- Coming up with ideas for new advertising media for our campaigns on LinkedIn
- We coordinate with our video and graphics team to produce those ads
- Hiring a specialist to take over our Google Ads (and eventually LinkedIn ads too).
- A strategy of content blocks for the new landing page that will present our service offering in a new way
It is not included in the list to respond to emails from our customersor dealing with an invoice from a contractoror coordinating a meeting between our employees. Others do these things for me.
The key to growing as a leader of your company is to do the things that make your company grow.
Duh!
If you’re doing other things that don’t contribute to that goal, it won’t happen.
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Child
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PS If you are willing to outsource busy tasks, my company InboxDone.com can provide two executive assistants with ready-to-deploy systems in your business to handle emails, scheduling, task management and more.
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Take this step today so you can focus on the few things that matter most tomorrow.
