Social media is dominated by a few giant tech giants. However, we are starting to see a shift in the public’s social media preferences. In 2023, microblogging platform Bluesky, which started as an invite-only platform, surpassed 44 million users. As Bluesky moves from a niche platform to a social media competitor, Bluesky will be the next viral social media platform?
Bluesky’s growth
Bluesky’s rapid growth is no accident, it has set itself apart from other social media companies. Many social media users are looking for platforms that don’t collect their data or try to manipulate algorithms. Bluesky has provided a healthier alternative for its users by introducing moderation tools and strict policies against using public posts to train AI. Bluesky functions more like email; you own your data and your digital identity. This new approach to social media really appeals to tech-savvy, privacy-conscious individuals.
The future
Even though Bluesky has grown incredibly fast, they need to close a huge engagement gap. Bluesky’s daily active user rate only hovers around 10%, competing with Meta Threads, which has a much larger audience. Bluesky may never reach Facebook’s massive size, but it doesn’t need to. It has changed social media by putting its users first with leading privacy and data policies. It may not be the biggest social media platform, but it’s certainly the way to the future of the open internet.
